Marketing

Sponsorships

Jul 19, 2023

CHOPPIES
The Choppies sponsorship has been renewed for the year 2022/2023. The value of the sponsorship for the one year period shall be P636 000. Choppies will be providing the National Junior Teams with food hampers and toiletries while they are on camp.

DIAMOND TRADING COMPANY BOTSWANA
DTCB signed a three year contract with Botswana Football Association. The sponsorship began this year (2022) and it is directed to Women Football League and Grassroots Football Programme. The sponsorship amount is P750, 000.00 per annum.

FNB
First National Bank is sponsoring the Junior National team, which are the Under 23, Under 20 and Under 17 Boys and Girls. For the year 2022 the sponsorship covered the AFCON U23 qualifiers also an Olympic qualifier, COSAFA U20 which also served as CAF qualifiers and REGION 5 COSAFA for the U17 Boys and Girls tournaments.

The value for the sponsorship for 2022 was P3 000 000.00. The sponsorship has been renewed for a period of one year with a sum of BWP 1 000 000.00 (One Million Pula).

O3 BEVERAGES
O3 Beverages together with the Association have entered in partnership period of three (3) years. The partnership includes the supply of bottled water to all the National Teams for consumption during camp and on match day by the O3.

UMBRO
Umbro Africa and BFA remain intact. The organisation supplies the Association with merchandise including but limited to, team wear, training kit, football equipment, kit, and apparels.

ORANGE FA CUP
The FA Challenge Cup is the national football cup competition for Botswana, it was created in 1968. The cup was previously called the Lions Cup which latter changed to FA Challenge Cup. Orange Botswana has since 2018, signed an agreement with Botswana Football Association to sponsor the tournament. The partnership period was of three years. Orange Botswana together with the Botswana Football Association are currently in negotiations of sponsorship renewal.

LACTALIS
Two years ago Lactalis Botswana and Botswana Football Association penned down a remarkable agreement. Lactalis is sponsoring the Under 15 and 17 Youth football for two years. A tournament was to be slotted in at the end of every youth season to assist in talent identification for the junior national teams. Lactalis supplied teams with playing kits, playing boots as well as administrative sponsorship. The whole sponsorship was valued at P800 000.00.

DEBSWANA
The BFA and Debswana’s relationship started way back in 2013 and it is only getting stronger with time. Debswana has over the years demonstrated its commitment and support to sports development in Botswana and as football we have been a long standing beneficiary of this munificence. The administrative operations of the National First Division league remain with the BFA as it was before the formation of the BFL to allow the latter to find its feet as per the October 2020 Ordinary General Assembly. The Debswana sponsorship has come to an end and to date has not been renewed. We are in the process of commencing negotiations for a new sponsorship and we remain optimistic that our deliberations will bear fruits.

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BFA Launches P10 Million Fundraising Drive for WAFCON 2024 Preparations

GABORONE: In a morning announcement, the Botswana Football Association (BFA) unveiled an ambitious fundraising initiative to secure funds for the senior women’s national team, “The Mares,” in preparation for the upcoming Women Africa Cup of Nations (WAFCON 2024).

The BFA has officially kicked off its fundraising campaign, titled “The Mares 2.0 Campaign,” with the objective of generating a minimum of P10 million. During a press conference held today, Masego Busumane, the Head of Marketing at BFA, outlined the plan, emphasizing that the funds would be utilized for both local and international training camps. The team is scheduled to undergo training in Turkey in February, Saudi Arabia in April, and the United States of America in early May, culminating in preparation for the WAFCON event in Morocco.

Busumane elaborated on the diverse fundraising packages available, including a gala dinner, a football festival, a golf day, and the option for private donations. “As BFA, we prioritize the thorough preparation of our national teams. We call upon the entire nation to contribute as The Mares embark on their training camp,” remarked Mr. Mfolo E. Mfolo, the BFA Chief Executive Officer.

Highlighting the significance of adequate preparation, Mfolo stressed that only well-prepared teams stand a chance of clinching victory at tournaments. With funding support, the goal is to provide The Mares with three substantial international training camps.