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BFA Acting Technical Director IWD Message

Mar 10, 2021

BFA Acting Technical Director, Dr. Carolin Braun International Womens Day Message

We need more female role models in decision-making positions. The more diversity in a group, the more success.
‘Choose To Challenge. From challenge comes change’ (UN campaign). Especially in a time, in which Gender Based Violence is increasing again, we need to challenge for a change. Let us celebrate women’s rights and achievements. Raise awareness against bias and take action for equality. Every day, not only today.

Women’s Football has grown in Botswana and national teams made history. All who actively supported this change can be proud. But now more than ever, we need to continuously work together, because it is still a long way to go. Sustainability is needed in our leagues, teams and in talent identification and development. And this implies players as well as coaches.

We need to create equal opportunities and support more females in leadership positions. Girls and women need to understand, that they can achieve everything in life and in football. The modern #GenerationEquality needs role models from all industries, politics and especially from sport and football. Football needs both, the female and the male perspective. The more diversity and different perspectives in a group (e.g. gender, age, religion or personal background), the more success. Independent if it is a coaching team, the executive board or the management of an association.

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Setlhoko Appointed as FIFA Women’s Football Development Expert

FIFA has announced the appointment of Ms. Tsholofelo Setlhoko as a FIFA Women’s Football Development Expert, joining a global network of qualified professionals dedicated to the growth and development of women’s football worldwide. This prestigious appointment recognizes Ms. Setlhoko’s exceptional contributions to the sport and her commitment to advancing women’s football across Botswana and beyond.

Launched in 2020, the FIFA Women’s Football Development Programmes have been instrumental in strengthening women’s football through targeted support for Member Associations. With the recent relaunch of the programme in December 2024, FIFA aims to expand its impact across all 211 Member Associations, offering tailored assistance that reflects the unique contexts and needs of each nation.

In her role as a FIFA Women’s Football Development Expert, Ms. Setlhoko will leverage her vast experience in football administration, strategic planning, and grassroots development to support Member Associations in implementing sustainable growth strategies. Her leadership within the Botswana Football Association (BFA), particularly in spearheading initiatives for women’s football, has set a benchmark for development and community engagement.

“I am deeply honored to be appointed as a FIFA Women’s Football Development Expert. This is not only a personal achievement but a victory for women’s football in Botswana. I look forward to sharing best practices and supporting the growth of women’s football in other Member Associations,” said Ms. Setlhoko.

The President of the Botswana Football Association, Mr. Tariq Babitseng, also expressed his pride in Ms. Setlhoko’s achievement, stating, “Tsholofelo’s appointment is a testament to her dedication and hard work. Her expertise and passion for women’s football are unmatched, and we are confident that she will make a substantial impact globally.”

Ms. Setlhoko’s appointment marks a significant step forward in the representation of African women in global football development. As she embarks on this journey, she remains committed to championing women’s football and inspiring the next generation of female athletes and administrators.