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Botswana And Umbro announce partnership

Feb 11, 2019

BFA and Umbro are pleased to announce a new long-term partnership agreement.

The BFA have been making strides in the right direction to improve football within the country, as well as the performances of the National Team. Umbro and Botswana’s recent resurgence in African football makes for an exciting partnership.

Umbro will be the exclusive global technical partner of the national team, supplying the Zebras playing squad with best-in-class authentic competition, training, and off field apparel. Umbro will also supply the technical and management staff with Botswana FA branded apparel. Supporter gear will be available for Botswana fans to purchase.

The Botswana Football Association President Maclean Letshwiti said:

“We are delighted to partner with Umbro as our technical partner. Botswana football is taking steps to improve the long term vision of football and hence Umbro showed great belief and trust in our ambitious future. It was only right we partner with a company that can back our plans allowing us to look and feel world-class. Our national teams are our pride and joy and our people will now be able to support our teams looking good. “

Donovan Bell from Umbro South Africa said: “We are excited to partner with the Botswana Football Association again and I’m sure it will be a great relationship. We have been able to secure distribution with a retail chain to ensure that fans can purchase their National Team replica jersey across the country. The bespoke jersey will be available in stores early in April 2019.”

Umbro was established in 1924, and is a brand dedicated to providing clothing and equipment for all formats of football. From professional to amateur players, fans, to those inspired by football culture, Umbro offers a wide selection of products across performance and lifestyle and across all levels of the game. Recent lifestyle projects include collaborations with British designers Christopher Raeburn and Henry Holland.

On the pitch, alongside the Botswana National Team, Umbro sponsor a number of top teams around the world including Everton, West Ham United, AFC Bournemouth and Huddersfield Town (English Premier League); FC Schalke 04, Werder Bremen and 1. FC Nürnberg (German Bundesliga); AmaZulu FC, Black Leopards FC, Bloemfontein Celtic FC and Cape Town City FC (South African Premier Soccer League); Township Rollers FC (Botswana Premier League); AFC Leopards (Kenyan Premier League); Accra Hearts of Oak (Ghana Premier League); ZESCO United FC (Zambian Premier League).

ShockProof is a global brand management company and the official licensee for Umbro. ShockProof provides brands with a platform to build their business in Africa, (excluding North Africa) through their multiple business functions.

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Setlhoko Appointed as FIFA Women’s Football Development Expert

FIFA has announced the appointment of Ms. Tsholofelo Setlhoko as a FIFA Women’s Football Development Expert, joining a global network of qualified professionals dedicated to the growth and development of women’s football worldwide. This prestigious appointment recognizes Ms. Setlhoko’s exceptional contributions to the sport and her commitment to advancing women’s football across Botswana and beyond.

Launched in 2020, the FIFA Women’s Football Development Programmes have been instrumental in strengthening women’s football through targeted support for Member Associations. With the recent relaunch of the programme in December 2024, FIFA aims to expand its impact across all 211 Member Associations, offering tailored assistance that reflects the unique contexts and needs of each nation.

In her role as a FIFA Women’s Football Development Expert, Ms. Setlhoko will leverage her vast experience in football administration, strategic planning, and grassroots development to support Member Associations in implementing sustainable growth strategies. Her leadership within the Botswana Football Association (BFA), particularly in spearheading initiatives for women’s football, has set a benchmark for development and community engagement.

“I am deeply honored to be appointed as a FIFA Women’s Football Development Expert. This is not only a personal achievement but a victory for women’s football in Botswana. I look forward to sharing best practices and supporting the growth of women’s football in other Member Associations,” said Ms. Setlhoko.

The President of the Botswana Football Association, Mr. Tariq Babitseng, also expressed his pride in Ms. Setlhoko’s achievement, stating, “Tsholofelo’s appointment is a testament to her dedication and hard work. Her expertise and passion for women’s football are unmatched, and we are confident that she will make a substantial impact globally.”

Ms. Setlhoko’s appointment marks a significant step forward in the representation of African women in global football development. As she embarks on this journey, she remains committed to championing women’s football and inspiring the next generation of female athletes and administrators.