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𝗡𝗔𝗧𝗜𝗢𝗡𝗔𝗟 𝗪𝗢𝗠𝗘𝗡 𝗖𝗢𝗠𝗠𝗜𝗧𝗧𝗘𝗘 𝗚𝗘𝗡𝗘𝗥𝗔𝗟 𝗔𝗦𝗦𝗘𝗠𝗕𝗟𝗬

Oct 26, 2022

Professionalizing Women’s Football has become a popular centerpiece these day, especially with the rise of diversity, inclusion and equity discussions. Equally so, it has become prudent, if not a deliberate decision through FIFA and CAF settings to situate the right structures for women football contributors as the growth of women football as a whole is entirely dependent on such measurable goals.

With the just ended National Women Committee General Assembly including that of Regional Assemblies conducted by Botswana Football Association’s secretariat and Electoral Committee countrywide, it was quite impressive to note with much gratitude a great number of women delegates actively participating and taking on leadership roles administratively in this male dominated sport through election process. In this new era and the first of its kind we welcomed more women in regional and league committees, this is an increased number in staring positions and a positive alignment within the Botswana Women Football Strategy as tailored by FIFA through a distinctive Pilar of Structure and Administration amongst others.

It is remarkable to note the rising popularity of the code is now closer to home, and with this fair representation, we should look forward to league structures taking a good shape.

Committee services is one of the most complexed volunteer roles within our organization, it may seem underrated and unappreciated however it is imperative to note the tireless contributions that has been brought by volunteerism, as this is what has made Botswana

Football Association what it is today.

Football is such a dynamic sports, rules of engagement continuously change or elevate to suit the competition at play and it is at this juncture where we need to take in, let it simmer as we are reminded of the journeys taken to reach this far.

In appreciation of various outgoing committee members whose reign has come in full circle, particularly those who served under women structures, caption this chapter as having been made pivotal and phenomenal, especially with the iconic success stories recorded in your presence, guidance and watch. You leave behind women’s football as a sport of interest with visible footprint thus making it easy for your successors to carry on the baton to greater success countrywide.

I must applaud the unmeasurable efforts and works of the forth estates in this country who continue to rally behind and capture the untold stories behind football together with the support of business communities that pours generously into the livelihoods of the Association.

Women’s Football is a low-hanging fruit, as the world continues to be on the lookout for structured collaborative ideas and partnerships, feasible plans must be put in place to drive our game through women and girl-child contribution to greater heights more in particular to make the field of play more competitive thus creating a strong commercial value. Our products are within the girl/boy-child participation through grassroots and youth development engagements, it should be noted that these are crucial yet sensitive stages that have to be nurtured diligently hence the need to be intentional on our quest so at the end we produce athletes of credible value and sellable to the international markets.

𝗟𝗼𝗯𝗶𝘁𝗼 𝗡𝗰𝘂𝗯𝗲

𝗡𝗘𝗖 – 𝗪𝗼𝗺𝗲𝗻 𝗥𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝘃𝗲

𝗕𝗼𝘁𝘀𝘄𝗮𝗻𝗮 𝗙𝗼𝗼𝘁𝗯𝗮𝗹𝗹 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻

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Setlhoko Appointed as FIFA Women’s Football Development Expert

FIFA has announced the appointment of Ms. Tsholofelo Setlhoko as a FIFA Women’s Football Development Expert, joining a global network of qualified professionals dedicated to the growth and development of women’s football worldwide. This prestigious appointment recognizes Ms. Setlhoko’s exceptional contributions to the sport and her commitment to advancing women’s football across Botswana and beyond.

Launched in 2020, the FIFA Women’s Football Development Programmes have been instrumental in strengthening women’s football through targeted support for Member Associations. With the recent relaunch of the programme in December 2024, FIFA aims to expand its impact across all 211 Member Associations, offering tailored assistance that reflects the unique contexts and needs of each nation.

In her role as a FIFA Women’s Football Development Expert, Ms. Setlhoko will leverage her vast experience in football administration, strategic planning, and grassroots development to support Member Associations in implementing sustainable growth strategies. Her leadership within the Botswana Football Association (BFA), particularly in spearheading initiatives for women’s football, has set a benchmark for development and community engagement.

“I am deeply honored to be appointed as a FIFA Women’s Football Development Expert. This is not only a personal achievement but a victory for women’s football in Botswana. I look forward to sharing best practices and supporting the growth of women’s football in other Member Associations,” said Ms. Setlhoko.

The President of the Botswana Football Association, Mr. Tariq Babitseng, also expressed his pride in Ms. Setlhoko’s achievement, stating, “Tsholofelo’s appointment is a testament to her dedication and hard work. Her expertise and passion for women’s football are unmatched, and we are confident that she will make a substantial impact globally.”

Ms. Setlhoko’s appointment marks a significant step forward in the representation of African women in global football development. As she embarks on this journey, she remains committed to championing women’s football and inspiring the next generation of female athletes and administrators.