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𝗛𝗘𝗔𝗗 𝗢𝗙 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚, 𝗖𝗢𝗠𝗠𝗘𝗥𝗖𝗜𝗔𝗟 𝗔𝗡𝗗 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗖𝗔𝗧𝗜𝗢𝗡𝗦 𝗔𝗣𝗣𝗢𝗜𝗡𝗧𝗠𝗘𝗡𝗧

Aug 22, 2022

The Botswana Football Association is pleased to announce the appointment of Ms. Carol Kgafela as Head of Marketing, Commercial and Communications with immediate effect. Ms. Kgafela is a well known and respected Communications and Marketing personality with traceable record from Hotwire PRC to Orange Botswana and recently with CEDA.

Ms. Kgafela is currently pursuing a Masters Degree in Media and Communications with the University of Botswana. She also holds a Bachelor of Media Studies from the University of Botswana. Ms. Kgafela also possesses a Certificate in Marketing Management from Stellenbosch University and a Certificate in Digital Marketing from the University of Cape Town.

Ms. Kgafela is expected to bring innovation and clarity in the Communications department simultaneously advancing BFA’s commercial interests.

We warmly welcome Carol to our Team and wish her the best of luck.

Thank you.

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Setlhoko Appointed as FIFA Women’s Football Development Expert

FIFA has announced the appointment of Ms. Tsholofelo Setlhoko as a FIFA Women’s Football Development Expert, joining a global network of qualified professionals dedicated to the growth and development of women’s football worldwide. This prestigious appointment recognizes Ms. Setlhoko’s exceptional contributions to the sport and her commitment to advancing women’s football across Botswana and beyond.

Launched in 2020, the FIFA Women’s Football Development Programmes have been instrumental in strengthening women’s football through targeted support for Member Associations. With the recent relaunch of the programme in December 2024, FIFA aims to expand its impact across all 211 Member Associations, offering tailored assistance that reflects the unique contexts and needs of each nation.

In her role as a FIFA Women’s Football Development Expert, Ms. Setlhoko will leverage her vast experience in football administration, strategic planning, and grassroots development to support Member Associations in implementing sustainable growth strategies. Her leadership within the Botswana Football Association (BFA), particularly in spearheading initiatives for women’s football, has set a benchmark for development and community engagement.

“I am deeply honored to be appointed as a FIFA Women’s Football Development Expert. This is not only a personal achievement but a victory for women’s football in Botswana. I look forward to sharing best practices and supporting the growth of women’s football in other Member Associations,” said Ms. Setlhoko.

The President of the Botswana Football Association, Mr. Tariq Babitseng, also expressed his pride in Ms. Setlhoko’s achievement, stating, “Tsholofelo’s appointment is a testament to her dedication and hard work. Her expertise and passion for women’s football are unmatched, and we are confident that she will make a substantial impact globally.”

Ms. Setlhoko’s appointment marks a significant step forward in the representation of African women in global football development. As she embarks on this journey, she remains committed to championing women’s football and inspiring the next generation of female athletes and administrators.