News

PRESS RELEASE

Jul 15, 2022

To All Media Houses

On behalf of the O3 Beverages family and management, we wish to express our hearty congratulations to both The Mares in Morocco and the young Zebras Squad in KwaZulu-Natal for their incredible runs in their respective tournaments. They have indeed flown the Botswana flag high and made our nation proud.

O3 Beverages wishes to convey its humble apologies to our expectant supporters whom we had pledged to send to Morocco to cheer The Mares on in the WAFCON. Unfortunately, we were confronted by overwhelming logistical challenges, including air tickets and visas, making it impossible to fulfil our pledge.

O3 is currently engaging with the BFA to reward The Mares following their historic achievement of reaching the Quarterfinals of the most prestigious tournament in Africa. The alternative will be communicated in due course.

We would like to take this moment to also commend the BFA for their active efforts in promoting football in Botswana and uplifting women in the Beautiful Game. We have noted the positivity from worldwide broadcasters about the BFA and we are privileged to be aligned with their organization.

Re a Leboga Bagaetsho.

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News

Setlhoko Appointed as FIFA Women’s Football Development Expert

FIFA has announced the appointment of Ms. Tsholofelo Setlhoko as a FIFA Women’s Football Development Expert, joining a global network of qualified professionals dedicated to the growth and development of women’s football worldwide. This prestigious appointment recognizes Ms. Setlhoko’s exceptional contributions to the sport and her commitment to advancing women’s football across Botswana and beyond.

Launched in 2020, the FIFA Women’s Football Development Programmes have been instrumental in strengthening women’s football through targeted support for Member Associations. With the recent relaunch of the programme in December 2024, FIFA aims to expand its impact across all 211 Member Associations, offering tailored assistance that reflects the unique contexts and needs of each nation.

In her role as a FIFA Women’s Football Development Expert, Ms. Setlhoko will leverage her vast experience in football administration, strategic planning, and grassroots development to support Member Associations in implementing sustainable growth strategies. Her leadership within the Botswana Football Association (BFA), particularly in spearheading initiatives for women’s football, has set a benchmark for development and community engagement.

“I am deeply honored to be appointed as a FIFA Women’s Football Development Expert. This is not only a personal achievement but a victory for women’s football in Botswana. I look forward to sharing best practices and supporting the growth of women’s football in other Member Associations,” said Ms. Setlhoko.

The President of the Botswana Football Association, Mr. Tariq Babitseng, also expressed his pride in Ms. Setlhoko’s achievement, stating, “Tsholofelo’s appointment is a testament to her dedication and hard work. Her expertise and passion for women’s football are unmatched, and we are confident that she will make a substantial impact globally.”

Ms. Setlhoko’s appointment marks a significant step forward in the representation of African women in global football development. As she embarks on this journey, she remains committed to championing women’s football and inspiring the next generation of female athletes and administrators.