FIFA has announced the appointment of Ms. Tsholofelo Setlhoko as a FIFA Womenâs Football Development Expert, joining a global network of qualified professionals dedicated to the growth and development of womenâs football worldwide. This prestigious appointment recognizes Ms. Setlhokoâs exceptional contributions to the sport and her commitment to advancing womenâs football across Botswana and beyond.
Launched in 2020, the FIFA Womenâs Football Development Programmes have been instrumental in strengthening womenâs football through targeted support for Member Associations. With the recent relaunch of the programme in December 2024, FIFA aims to expand its impact across all 211 Member Associations, offering tailored assistance that reflects the unique contexts and needs of each nation.
In her role as a FIFA Womenâs Football Development Expert, Ms. Setlhoko will leverage her vast experience in football administration, strategic planning, and grassroots development to support Member Associations in implementing sustainable growth strategies. Her leadership within the Botswana Football Association (BFA), particularly in spearheading initiatives for womenâs football, has set a benchmark for development and community engagement.
âI am deeply honored to be appointed as a FIFA Womenâs Football Development Expert. This is not only a personal achievement but a victory for womenâs football in Botswana. I look forward to sharing best practices and supporting the growth of womenâs football in other Member Associations,â said Ms. Setlhoko.
The President of the Botswana Football Association, Mr. Tariq Babitseng, also expressed his pride in Ms. Setlhokoâs achievement, stating, âTsholofeloâs appointment is a testament to her dedication and hard work. Her expertise and passion for womenâs football are unmatched, and we are confident that she will make a substantial impact globally.â
Ms. Setlhokoâs appointment marks a significant step forward in the representation of African women in global football development. As she embarks on this journey, she remains committed to championing womenâs football and inspiring the next generation of female athletes and administrators.