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BFA and Choppies Group announce a 3-year sponsorship

Feb 28, 2018

Botswana Football Association and Choppies Group announced a 3-year sponsorship yesterday, valued at P3, 780, 000. The sponsorship is towards the youth male national teams; namely under-20, under-17 and under-15.

The under 20 team is the first to benefit from this sponsorship as they have been in the camp the whole of February and last weekend of January. The sponsorship will assist in their preparations and take care of the teams.

In his acceptance, Football Association President Maclean Letshwiti, highlighted that Choppies is no stranger to supporting Botswana sports, from events like Olympic Games 2012 and 2016 to now joining football. Sports Excellence is an initiative that the company has always looked at with excitement and passion.

“Choppies has understood that for any country to benefit from sporting excellence there is the need to invest in the early development of that code. When the long-term vision of BFA was shared with them the company immediately fell in love with what the association wanted to achieve. Choppies did not want to celebrate the joys of a journey they weren’t part off, they speak highly of the need to walk this journey with us and ensure they pay back to the society that they leave in and trade with,” said Letshwiti.

“As of today, we start a journey to developing youth that will in the future put Botswana on the map. We wish to start with the current under-15 and under-17 and build a strong team that will dominate the COSAFA region. With the under 17 and 20 teams, we need a team that will compete for a possible birth to the 2024 Olympics, ” continued Letshwiti.

“We are delighted to have such a partner who will assist our teams in reducing the financial cost of the association. We are humbled that you are now taking the lead once again in showing that a sport as manageable as football needs to be used as a vehicle to social empowerment and a driver of the new marketing waves in our society,” concludeBFA President Maclean

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Setlhoko Appointed as FIFA Women’s Football Development Expert

FIFA has announced the appointment of Ms. Tsholofelo Setlhoko as a FIFA Women’s Football Development Expert, joining a global network of qualified professionals dedicated to the growth and development of women’s football worldwide. This prestigious appointment recognizes Ms. Setlhoko’s exceptional contributions to the sport and her commitment to advancing women’s football across Botswana and beyond.

Launched in 2020, the FIFA Women’s Football Development Programmes have been instrumental in strengthening women’s football through targeted support for Member Associations. With the recent relaunch of the programme in December 2024, FIFA aims to expand its impact across all 211 Member Associations, offering tailored assistance that reflects the unique contexts and needs of each nation.

In her role as a FIFA Women’s Football Development Expert, Ms. Setlhoko will leverage her vast experience in football administration, strategic planning, and grassroots development to support Member Associations in implementing sustainable growth strategies. Her leadership within the Botswana Football Association (BFA), particularly in spearheading initiatives for women’s football, has set a benchmark for development and community engagement.

“I am deeply honored to be appointed as a FIFA Women’s Football Development Expert. This is not only a personal achievement but a victory for women’s football in Botswana. I look forward to sharing best practices and supporting the growth of women’s football in other Member Associations,” said Ms. Setlhoko.

The President of the Botswana Football Association, Mr. Tariq Babitseng, also expressed his pride in Ms. Setlhoko’s achievement, stating, “Tsholofelo’s appointment is a testament to her dedication and hard work. Her expertise and passion for women’s football are unmatched, and we are confident that she will make a substantial impact globally.”

Ms. Setlhoko’s appointment marks a significant step forward in the representation of African women in global football development. As she embarks on this journey, she remains committed to championing women’s football and inspiring the next generation of female athletes and administrators.