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BFA welcomes the appointment of Serufho as BNSC CEO

GABORONE, Botswana – The Botswana Football Association (BFA) warmly congratulates and welcomes Mr. Tuelo Daniel Serufho on his recent appointment as the Chief Executive Officer (BNSC) of the Botswana National Sports Commission (BNSC). Serufho’s appointment came into effect on June 1st, 2021, on a four-year term. The BFA expressed elation with the appointment of Serufho, adding that his track record is distinguished and well deserved.

Armed with a bachelor’s degree in Sport and Recreation Management and an Executive Masters in Sports Organization Management,Serufho has been Caretaker CEO of the Commission since October 2020.

“The BFA is equally delighted on your appointment and wish you a good working relationship in improving and developing sports, particularly football. Quite befitting is that you bring to the commission vast experience in sport organisation management and delivery of international sport competitions, as you command local, regional, and global respect having worked extensively in sports,” said the Secretariat.

Furthermore, the BFA added, “Your journey is inspiring having started as a development officer for Botswana Tennis Association in the employ of the BNSC where you rose through the ranks until becoming the head of Research, Monitoring and Evaluation Unit. You also served in several key capacities, including as General Manager for the Botswana Games – a biennial sport celebration that has now become one of Botswana’s flagship events.”

Serufho has been instrumental as one of the key driving forces behind the Botswana Games and building Botswana’s profile of hosting international events by successfully leading the delivery of two African Championships in Tennis.

“As the founding CEO of the Botswana National Olympic Committee (BNOC) – a role you held until moving to the commission, it was during your tenure at the BNOC that Botswana achieved its most celebrated results, including the first gold medal, first Olympic Games medal, first world Championship medal and numerous world and Commonwealth records, some of which are still to be surpassed,” added the BFA.

Serufho has served on numerous international sport structures such as the Association of National Olympic Committees of Africa (ANOCA)’s Games Commission, ANOCA Zone VI Board as Secretary-General as well as being a member of some of the International Olympic Committee (IOC) Working Group.

“We warmly welcome you to the BNSC top seat and offer you our outmost support during your tenure.”

For his part, the BFA President said, “The BFA and I are equally committed to continuing to support the BNSC in advancing all important sporting reforms, in order to make full use of the many opportunities our mutual relationship offers to bring our stakeholders together and advance sports in general particularly football.”

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National First Divisions undergo Operation Time For Change drill

GABORONE, Botswana – In its relentless quest to professionalize and commercialize local football, the Botswana Football Association (BFA) has extended the FIFA approved and funded programme dubbed Administration and Management Course – Operation Time for Change to National First Division Leagues (NFDL), both in the South and North regions. The five-day rigorous training, which kicked off at Tlotlo Hotel and Conference Centre in Gaborone on Monday (yesterday), is aimed at endowing leaders of football clubs to effectually grow football from grassroots level and administer it with indispensable proficiency.

Furthermore, it is intended to achieve a renewal in terms of how football is managed at all levels throughout the country, facilitated by FIFA instructor and consultant, Ashford Mamelodi of Mamelodi Consulting. Officially opening yesterday’s Operation Time for Change for National First Division South, newly appointed Botswana Football League (BFL) Chief Executive Officer (CEO), Solomon Ramochotlhwane implored all clubs to adapt to club licensing regulations, as this will become a standard tool for commercialization of clubs and football in Botswana – a barometer also used by CAF. The course has so far been administered in all the 17 Regional Football Association (RFA) regions where over 600 graduates have been inducted.

With the BFA steadfast to commercialize football, they saw it apt to also train NFDL clubs as they act as a feeder to the elite league. In his remarks Ramochotlhwane said, “the program comes at a time when the BFA 2020 Annual General Assembly granted National Leagues being BFL and NFDL autonomy which paves way for professionalism.  As one of the milestones of becoming professional, Operations Time for Change Program comes at a time when clubs have been struggling to meet CAF Club Licensing requirements. This was mostly due to lack of Management Skills and Stakeholder Management by football administrators.

National First Division Chairman, Sydney Magagane

At the end of the program, the participants will be equipped with the Leadership Skills to enable them to perform their duties and influence the change they want to see,” and further added, “Good Governance drives success and produce positive results. Football is a sport that has been severely battered by poor governance. This comes as results of members failing to account in getting the right people to lead the teams. Planning – This is an area that has been neglected for a very long time. The time has now come for teams to have strategies to drive their day-to-day, week-in and week-out preparations on how they drive football and its activities. Communication- the greatest source of Conflict amongst people is failure to communicate, hence Clear Communication clears barriers of misunderstanding.”

Ramochotlhwane said it is therefore imminent to develop a sense of urgency around the need for change. He noted that the time for clubs to change is now hence it is necessary for clubs to do away with societal organizations mentality. “This often takes strong leadership and visible support from key people within your organization. Identify the true leaders in your organization, as well as your key stakeholders,” added Ramochotlhwane. For his part, Chairman of National First Division South, Sydney Magagane encouraged all clubs to take the course seriously as it will speed up the professionalization and commercialization aspect of Botswana football in general.

“The course intends to further train more instructors as our journey to commercialization will need more professionally equipped experts to undertake this task. Clubs are what makes the BFA and therefore starting to commercialize all clubs will bolster swift transition into the mother body,” said Magagane. The course started yesterday, Monday until Friday, June 14 – 18 for the NFDS before moving to Francistown for the NFDN on 21 – 25th June 2021.

Ashford Mamelodi of Mamelodi Consulting

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