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Letshwiti calls for Unity

The Botswana Football Association (BFA) President, Maclean Letshwiti has called on all football stakeholders to work together in harmony for the betterment of the game. Officially opening the Kgatleng Regional Football Association’s (FA) ‘Operation Time for Change’ training this morning (Tuesday) at Rasesa Lodge in Rasesa, Letshwiti called for an intensified stakeholder management including an adherence to club licensing guidelines, which will ultimately guide the new and professional look of local football.

The 5-day FIFA approved, and funded programme dubbed Administration and Management Course for the KgatlengRegional FA kicked off on Monday (yesterday) until Friday and is intended to achieve a renewal in terms of how football is managed at all levels throughout the country, facilitated by FIFA instructor and consultant, Ashford Mamelodi of Mamelodi Consulting.

The objectives of the programme include the empowerment of leaders, both Regional Structures and Clubs, on the management of the game; engaging participants on the importance of Stakeholder management, as well as identifying for further training prospective national course instructors in Administration and Management, with a view that once qualified, they will continue to train up and coming Administrators in the Regions on football administration.

The BFA President pleaded with the Kgatleng Regional FA to collectively work together with other stakeholders, and only then will we see the much-needed change in our football. Letshwiti said as the BFA they saw the need to engage with all regions through the ‘Operation Time For Change’ to better equip everyone with new and modern models of football, which include increasing and managing fanbase, finance, governance, all of which are extremely critical in running a professional club.

“We have to manage our stakeholders and keep them closer; this will give us an opportunity to have a better understanding of how we can all work harmoniously together.

This will in turn help us to accelerate club licensing, in line with the commitment by FIFA to commercialize football. As the BFA, we will provide guidelines on the minimum standards for all football structures and clubs. This will guide our structures on electing suitable individuals into various positions, and only then will our football grow,” said Letshwiti.

BFA President Maclean Letshwiti

The BFA President also assured the gathered football delegates that football will return soon, adding that they remain hopeful all efforts to bring back the people’s game will be fully supported government.

For his part, the Katleng Regional Football Association (KRFA) chairperson, Thabang Seleke said today’s training is an opportunity for his region to develop relations with all its stakeholders and equip them with the relevant knowledge regarding the latest skills in running and managing their clubs and football.

Furthermore, Seleke acknowledged the Kgatleng Regional FA for its relentless commitment to the development of football in the region, as evidenced by their passion for the sport.

“We have a cordial relationship with the council where they continue to help us with various infrastructures such as roads and playing grounds. Infrastructure plays a critical role in the advancement of football, be it grassroots or professional. Quite pleasing is that we also have a new office which is a good start in the right direction,” said Seleke adding that the only appeal is for the BFA assist them with office equipment.

“This will go a long way in helping us to keep our records safe, which is a critical part of good governance,” said Seleke.

FIFA instructor and consultant, Ashford Mamelodi of Mamelodi Consulting said the participants will learn all the basics of football such as having a firm understanding of the ecosystem of football from FIFA, CAF and COSAFA respectively.

“We have to understand football in today’s modern world. We will further go into governance, finance, including management of clubs. Overtime I have emphasized that we must constantly empower our leadership. The common problem across regions has always been who owns the clubs between the registered members and founding member, who in my capacity act as is if they are the shareholders. Regions must understand that they are football, and that this is where we need to change, hence this project, ‘Operation Time for Change’. Another great concern is that of compliance. We need to go back to our communities to start our links in football. Stakeholder management is part of our program and very vital, we need all the leaders such as bogosi, council, schools, and other leaders of our society and that is only when we will see an improvement in our football,” narrated Mamelodi.

Kgatleng District Council Chairperson Daniel Molokwe (LEFT) with BFA President Letshwiti

The Kgatleng District Council chairperson Daniel Molokwe said as the council they are committed to facilitating all investments in their district to increase the economic value of football.

“Companies that are in our region must show committed corporate social responsibility (CSR) to football as it is very important in the food chain of any business and society. Furthermore, we must understand that companies that support football want a return on investment (ROI) too, so branding is vital, so they also see value in their investment. We want to see football developing as this will help us produce quality players that can compete with their counterparts anywhere. A case in point, as the region we can be credited for the flair and advertisement of football through our club Mochudi Centre Chiefs over the years, I therefore challenge the investors to also engage our teams to reach their business goals. We commit to support the BFA through President Letshwiti, so we develop community stadias because that is where we nurture and groom all talent,” said Molokwe.

From Kgatleng, the Operation Time for Change programme will call it a wrap in Palapye from 10th – 14th May 2021 with the Central/North Regional FA (Serowe).

  • BFA President Maclean Letshwiti

  • Kgatleng District Council Chairperson Daniel Molokwe

Development

Kgatleng Regional FA lauded for leading Operation Time For Change

The Botswana Football Association (BFA) Chief Executive Officer (CEO), Goabaone G. Taylor yesterday (Friday) officially closed the 5-day FIFA-approved Administration and Management drill dubbed ‘Operation Time for Change’ for the Kgatleng Regional Football Association held at Rasesa Lodge in Rasesa.

The program is intended to achieve a renewal in terms of how football is managed at all levels throughout the country, facilitated by FIFA instructor and consultant, Ashford Mamelodi of Mamelodi Consulting. The objectives of the programme include the empowerment of leaders, both Regional Structures and Clubs, on the management of the game; engaging participants on the importance of Stakeholder management, as well as identifying for further training prospective national course instructors in Administration and Management, with a view that once qualified, they will continue to train up and coming Administrators in the Regions on football administration.

An exciting moment for the Kgatleng FA was the fact that Taylor was making her first engagement with the regional association following her recent appointment at the helm of the Botswana FA.

The CEO said the BFA will reach its set targets and mission of developing football from grassroots levels with the help of the regional FAs and urged them to fully partake in all operations and agendas availed and offered by the secretariat. The program sees more than 600 participants across the country benefiting at a cost over P4 million courtesy of football’s world governing body, FIFA, and Taylor said it will be imperative for those who have immensely benefited to share the vast knowledge with their peers, so everybody is on par with the level of understanding in modern football principles.

BFA management posing for a picture with Kgatleng Regional FA leadership

“This course has been a game changer as it empowers the clubs. For football to grow, we need to continue equipping our stakeholders more, and the Operation Time for Change project has the potential to change the landscape of our football and take it forward, to levels never imagined. With about 600 expected to graduate from this course across regional FAs, I therefore challenge those that have benefited to share their acquired knowledge, so we broaden our spectrum in football. We all need to play our part by contributing towards football development. The Kgatleng Regional FA has shown growth characterized by the establishment of an office, which will be used by the region to facilitate all matters of football and this will further make football a formidable brand.  Also, let me thank Mr. Mamelodi for continuing to share all his vast football experience with our regional FAs,” said Taylor.

For his part, Ashford Mamelodi of Mamelodi Consulting said the weeklong training with the Kgatleng Regional FA was extremely refreshing and engaging.

“We spoke to all the principles of professional football and administration. As we end with all, but one region remaining, we stay hopeful that the BFA will continue harnessing our knowledge by availing this type of programs in future. The Kgatleng Regional FA seems to be doing well, and they’re truly a shining example in matters related to football development. Quite pleasing is the fact that most clubs in the region own land and playing grounds. This is a welcome development as it shows grow and potential,” said Mamelodi.

The Kgatleng Regional FA Chairperson, Thabang Seleke said encouraged by the just concluded BFA Administration and Management course, him and his troops will start a campaign to raise at least 500 balls aimed at encouraging grassroots development in the region in a quest to revive the spirit of football and its fanfare.

One of the delegates and the Kgatleng Regional FA Disciplinary Committee member, Moses Mariri said thanked the Kgatleng Regional FA leadership for its readiness in football transformation.

BFA CEO Taylor

Furthermore, Mariri said local football must be packaged in an attractive manner to make it more appealing to potential sponsors and fans. As such, Mariri said more education is needed especially on football branding.

“The Kgatleng Regional FA leadership has been consistent with information particularly with regards to learning more new methods of football. This will further unearth raw talent and new ideas that can improve our football,” said Mariri.

All the participants were awarded certificates of attendance.  From Kgatleng, the Operation Time for Change program will call it a wrap in Palapye from 10th – 14th May 2021 with the Central/North Regional FA (Serowe).

 

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