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BFA CEO attends GS Academy Programme

Apr 12, 2021

The Botswana Football Association (BFA) Chief Executive Officer, Mrs. Goabaone G. Taylor is in Maputo, Mozambique, from today, 12 -16 April 2021, where she’s attending a training program hosted by COSAFA. Designed for General Secretaries of Football Associations, the GS Academy provides essential knowledge, tools and networks needed to manage Football Associations successfully and strategically.

“This program provides practical issues faced by General Secretaries in their daily work. It is supported by leading professionals in the football industry and former General Secretaries of UEFAs member associations. It’s a week-long programme that provides a platform for participants to discuss current and future challenges faced by FAs and share best practices,” the UEFA Academy website reads.

COSAFA Secretary General, Sue Destombes

By attending this programme, it shows a great commitment by the BFA to upskill the incoming CEO Mrs. Goabaone Taylor so she can adapt and quickly assimilate practical tools that will positively impact the BFA.

Last week, the new CEO was taken through a two-day induction programme facilitated by Mamelodi Consulting to bring her up to speed with the structures of the BFA, operational matters within the Secretariat such as standing committees, judicial bodies, regional structures and all the necessary tools of trade.

The CEO said “acquiring these skills will help me to gain insights from industry experts, effectively manage football governance and strategy, understand the importance of financial planning to ensure proper player development, player administration and game administration. By the end of the week, I will have a clear view on ‘a day in the life of’ a General Secretary.”

BFA Secretary General Taylor with her counterparts from Ghana and Liberia FAs

The BFA President, Maclean Letshwiti said sending Goaba to the UEFA GS Academy is a great move as it will upskill, reskill, and prepare the new CEO for the future, which holds the key to the success of the BFA as an organization.

“I’m confident that she will come back having harnessed her grasp on matters of football. As the BFA, we must always ensure we help our employees grow professionally and personally in order to retain and engage them,” said Letshwiti.

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Setlhoko Appointed as FIFA Women’s Football Development Expert

FIFA has announced the appointment of Ms. Tsholofelo Setlhoko as a FIFA Women’s Football Development Expert, joining a global network of qualified professionals dedicated to the growth and development of women’s football worldwide. This prestigious appointment recognizes Ms. Setlhoko’s exceptional contributions to the sport and her commitment to advancing women’s football across Botswana and beyond.

Launched in 2020, the FIFA Women’s Football Development Programmes have been instrumental in strengthening women’s football through targeted support for Member Associations. With the recent relaunch of the programme in December 2024, FIFA aims to expand its impact across all 211 Member Associations, offering tailored assistance that reflects the unique contexts and needs of each nation.

In her role as a FIFA Women’s Football Development Expert, Ms. Setlhoko will leverage her vast experience in football administration, strategic planning, and grassroots development to support Member Associations in implementing sustainable growth strategies. Her leadership within the Botswana Football Association (BFA), particularly in spearheading initiatives for women’s football, has set a benchmark for development and community engagement.

“I am deeply honored to be appointed as a FIFA Women’s Football Development Expert. This is not only a personal achievement but a victory for women’s football in Botswana. I look forward to sharing best practices and supporting the growth of women’s football in other Member Associations,” said Ms. Setlhoko.

The President of the Botswana Football Association, Mr. Tariq Babitseng, also expressed his pride in Ms. Setlhoko’s achievement, stating, “Tsholofelo’s appointment is a testament to her dedication and hard work. Her expertise and passion for women’s football are unmatched, and we are confident that she will make a substantial impact globally.”

Ms. Setlhoko’s appointment marks a significant step forward in the representation of African women in global football development. As she embarks on this journey, she remains committed to championing women’s football and inspiring the next generation of female athletes and administrators.