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Botswana And Umbro announce partnership

BFA and Umbro are pleased to announce a new long-term partnership agreement.

The BFA have been making strides in the right direction to improve football within the country, as well as the performances of the National Team. Umbro and Botswana’s recent resurgence in African football makes for an exciting partnership.

Umbro will be the exclusive global technical partner of the national team, supplying the Zebras playing squad with best-in-class authentic competition, training, and off field apparel. Umbro will also supply the technical and management staff with Botswana FA branded apparel. Supporter gear will be available for Botswana fans to purchase.

The Botswana Football Association President Maclean Letshwiti said:

“We are delighted to partner with Umbro as our technical partner. Botswana football is taking steps to improve the long term vision of football and hence Umbro showed great belief and trust in our ambitious future. It was only right we partner with a company that can back our plans allowing us to look and feel world-class. Our national teams are our pride and joy and our people will now be able to support our teams looking good. “

Donovan Bell from Umbro South Africa said: “We are excited to partner with the Botswana Football Association again and I’m sure it will be a great relationship. We have been able to secure distribution with a retail chain to ensure that fans can purchase their National Team replica jersey across the country. The bespoke jersey will be available in stores early in April 2019.”

Donovan Bell from Umbro South Africa said: “We are excited to partner with the Botswana Football Association again and I’m sure it will be a great relationship. We have been able to secure distribution with a retail chain to ensure that fans can purchase their National Team replica jersey across the country. The bespoke jersey will be available in stores early in April 2019.”

Umbro was established in 1924, and is a brand dedicated to providing clothing and equipment for all formats of football. From professional to amateur players, fans, to those inspired by football culture, Umbro offers a wide selection of products across performance and lifestyle and across all levels of the game. Recent lifestyle projects include collaborations with British designers Christopher Raeburn and Henry Holland.

On the pitch, alongside the Botswana National Team, Umbro sponsor a number of top teams around the world including Everton, West Ham United, AFC Bournemouth and Huddersfield Town (English Premier League); FC Schalke 04, Werder Bremen and 1. FC Nürnberg (German Bundesliga); AmaZulu FC, Black Leopards FC, Bloemfontein Celtic FC and Cape Town City FC (South African Premier Soccer League); Township Rollers FC (Botswana Premier League); AFC Leopards (Kenyan Premier League); Accra Hearts of Oak (Ghana Premier League); ZESCO United FC (Zambian Premier League).

ShockProof is a global brand management company and the official licensee for Umbro. ShockProof provides brands with a platform to build their business in Africa, (excluding North Africa) through their multiple business functions.

Development

Intermediate Referees Course Concludes Today

GABORONE: Botswana Football Association (BFA) through its technical department (Referees Department) held an Intermediate Referees Course closing ceremony. The course commenced on the 18th of March and ended today (22 March 2024).

A total of 37 participants from 9 regions took part in the course. The aim of the course is to bring regional referees up to the national level (first division).

The course was specifically organized for match officials from the southern and western blocks and was led by two local instructors, technical instructor Dintwa Dintwa and physical instructor Arone Masilo.

Congratulations to all the referees who successfully completed the Course!  It’s great to see the dedication and passion for football officiating in Botswana.

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