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BFA Appoints Mrs. Taylor as New CEO

The Botswana Football Association (BFA) announced today that Mrs. Goabaone G. Taylor has been appointed as the new Chief Executive Officer (CEO). An experienced leader, Goaba as she’s affectionately known will assume her responsibilities on April 5, 2021.

With more than 18 years of corporate and commercial professional experience backed by a distinguished track record of identifying the uniqueness of brands, accentuating their appeal, taking them to market, and maximizing their value, Goaba brings a unique set of skills, perspectives, and relationships to lead the BFA into the future.
Building on what the BFA has already accomplished, under her leadership, the Association hopes to hone its strategic direction, grow, and develop, as well as strengthen its partnerships and build new relationships.
Previously as the Country Manager of Econet Media, Goaba led the commercialization of the Pay-TV and Free-to-Air content platforms, implementing go-to-market strategy, driving brand awareness, partner and customer acquisition as well as enhancing customer experience.

Prior to Econet Media, Goabaone worked in the Wholesale Business arm of BTCL, spearheading business development efforts, managing complex international relationships with strategic business partners within the framework of an international body charged with maintaining practices and standards; a similar arrangement to that which exists in football, with both FIFA and UEFA.

Her previous roles have also required reaching down into grassroots organisations to encourage the development of local capability.

“My strongest conviction is to use all these skills to good effect in developing the local football eco-system, from grassroots onwards for both boys and girls. We need to build a ‘one vision’ view of the future where the interests of many prevail over the agenda of individuals within the game and its administration. Success will only come to those who work hard, together, for the love of the game. From the top to the bottom of football locally, regionally, and beyond,” said Goaba.

The incoming CEO added, “In partnership with the President of the BFA, Maclean Letshwiti and his NEC, it is time, in my opinion, to focus on what is best for the sport, from the very bottom to the very top. It’s time to come together. I can only do my part of course, but the way to excellence is clear.”

Goaba believes Botswana football is awash with raw and undeveloped talent adding that it is high time the BFA pulls together in coherence to achieve its goals and mandate.

“As the BFA, we ought to inculcate and push towards working as a team, for the sole purpose, passion, and the will to capacitate and facilitate this talent’s growth and development. That is my job, with the help of the Association, to lead in the progress of the game, in all its facets,” she added.

When welcoming the new CEO to Lekidi Football Centre, the BFA President, Maclean Letshwiti said, “I feel this is the best move to bring football forward. This restructuring of BFA’s leadership will ensure the company’s future success while expediting organic growth and new acquisitions.”

Goaba holds a Bachelor of Business Administration with a major in Marketing from the University of Botswana (UB), including an array of professional courses in the areas of Digital Marketing with the University of Cape Town (UCT), Senior Development Program with USB-Ed and Enterprise Risk Management with Botswana Accountancy College (BAC) among others.

Goaba’s 3-year tenure with the BFA is effective from April 5, 2021.

Development

BFA President Letshwiti urges regional FAs to become more professional

The Botswana Football Association (BFA) President, MacLean Letshwiti today (Friday) officially closed the 5-day FIFA approved and funded programme dubbed Administration and Management Course for the Gaborone City Regional Football Association, held under the theme ‘Operation Time for Change’ at Tlotlo Conference Centre in Gaborone.
 
A welcome and refreshing undertaking, the programme, which opened on Monday, April 12th – 16th, was intended to achieve a renewal in terms of how football is managed at all levels throughout the country, facilitated by FIFA instructor and consultant, Ashford Mamelodi of Mamelodi Consulting.
 
The objectives of the programme included the empowerment of leaders, both Regional Structures and Clubs, on the management of the game; engaging participants on the importance of Stakeholder management, as well as identifying for further training prospective national course instructors in Administration and Management, with a view that once qualified, they will continue to train up and coming Administrators in the Regions on football administration.

Ashford Mamelodi of Mamelodi Consultancy

 
In his remarks, the BFA President said the programme has seen more than 500 participants across the country benefiting at a cost over P4 million courtesy of football’s world governing body, FIFA.
 
“I am delighted to see that our regions participated in this programme with large numbers, and they have also shown willingness and strong commitment to learn fittingly. For us to run professional leagues, and independent regional associations, we must equip our personnel with the right courses that enable them to be professional and act along the FIFA standards and statutes. The BFA will under my leadership be a frontrunner in improving the standards of football both administratively and in the field,” said Letshwiti.
 
Letshwiti noted that Botswana was one of the first countries to benefit from the FIFA Operation Time for Change project, saying this goes to show the level of commitment the local FA has for the growth of the sport.

Gaborone Regional Football Association Chairperson Tsheko

 
The project, which was facilitated by FIFA instructor and consultant, Ashford Mamelodi of Mamelodi Consulting ranged from governance, technical, sponsorship, fan base management, financial management and competitions amongst others.
 
“There is a lot of hope as the Gaborone region is in the capital city where the headquarters are. I am also happy that the region now has an office, and this is where all the 49 teams in the Gaborone region can go get serviced. After this weeklong engagement, the region has assured me that they will bring about the much-needed change of how they have been running their matters including sub-constitution from the parent constitution to give the chairman powers to run the region professionally. This is the biggest investment the FA has made, and it has to be put into practice. If all the stakeholders can all pull in the same direction, the BFA can be one of the strongest FAs at FIFA level,” said Mamelodi in his closing remarks.
 
For his part, the Gaborone regional FA, Vice Chairperson, Thapelo Mothusi said as the region they are grateful for all the lessons learnt from the Operation Time for Change course. He said all club administrators have been fully equipped with critical lessons to implement at their various clubs.

BFA President Maclean Letshwiti

 
As it was the last day of the course, all participants were tasked with case studies to mimic real football situations, ranging from organizing the play-offs, youth tournaments and event management.
 
Meanwhile, The BFA Technical officer, Tshepo Mphukuthi further assured the delegates that in the upcoming football season, the CAF regulations will be intensified, and teams will have to have coaches with relevant coaching badges to be illegible to coach particularly at CAF competitions.

BFA acting TD Dr Carolin Braun and BFA Chief Protocol Officer Spencer Mmui

 
From Gaborone, the Operation Time for Change programme will head out to the Kgatleng Regional FA, from April 26th – 30th, and call it a wrap in Palapye from 10th – 14th May 2021 with the Central/North Regional FA (Serowe).

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